The Aroma of Change: Starbucks New Logo
When I first lay eyes on this all I could think of was “WHY?!”
Being the obsessed fans that some are -yes admit it! You would rather operate cranky due to caffeine withdrawal than settle for coffee in a non-siren branded cup- this comes as a really tough reality to accept.
Nonetheless, after the shock subsided, it occurred to me, I actually like it. It’s clean and refined, very fresh. Besides, who needs text, it’s not as if people won’t know what brand it is, don’t worry, you won’t be accused of betrayal.
Change never comes easy, but after that first push of resistance, give it another shot -or double- and you might find that your taste buds are actually a bit more satisfied than they used to be.